Supplement subscription churn. Regulatory constraints on health claims. Seasonal demand shifts. Trust dependent purchase decisions. Generic CRO playbooks were not built for this. We were.
Most DTC wellness brands over test their PDP and under test their subscription flow.
Brands spending $500K+ per month on paid traffic rarely measure whether their landing pages are margin positive.
Trust signals move conversion 2x to 5x more than layout changes for supplement brands.
Seasonal wellness trends create testing windows most brands miss entirely.
Health claims testing has regulatory stakes that standard CRO agencies do not account for.
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