THE BLOG

DTC experimentation. Dissected.

Insights for operators who know their CAC is too high and want to do something about it.

PILLAR 1

Your DTC Brand Is Leaking Revenue

For brands building their first experimentation system.

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The $50K per month mistake most supplement brands make on their PDP

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Why your Shopify redesign did not move revenue and what would

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You are spending $300K per month on Meta. Do you know which landing page version actually converts?

PILLAR 2

Your Testing Program Is Underperforming

For testing teams ready to turn activity into architecture.

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Why test velocity is a vanity metric for DTC brands

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The revenue attribution problem killing your experimentation ROI

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Statistical power in DTC: why most supplement brand tests are underpowered

PILLAR 3

DTC Health and Wellness Patterns

Industry specific insights for both audiences.

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What 200 supplement PDP tests taught us about trust signals

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The subscription flow experiments that actually reduce churn in wellness brands

Coming Soon

How seasonal demand changes your testing calendar and why most brands ignore it

NEWSLETTER

The Profit Lab

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