For DTC Health & Wellness Brands

Every growth decision is a bet.

We make them pay off.

We build experimentation systems that prove value through data and revenue, so you can confidently grow with AI, move faster, and reduce risk.

5,000
Business decisions influenced
1,000+
Tests across 15 verticals
$65k
Revenue per winning test
90 days
To first proven ROI

Trusted by growth teams managing $10M+ in annual digital spend

THE PROBLEM NO ONE TALKS ABOUT

Your tools are getting smarter.
Your decisions aren't.

More AI, more automations, more channels, more spend. But without a system to prove what's working, you're scaling what you can't measure.

AI Is Scaling Your Blind Spots

You're deploying AI across content, ads, and personalization. But without testing infrastructure, AI doesn't make you smarter. It scales your assumptions at machine speed.

Your CAC Is Rising and You're Guessing Why

Acquisition costs are up across DTC. You're shifting budgets, testing new creatives, launching new offers. But every move is a coin flip with higher stakes.

Your Team Is Optimizing Against Nothing

Your growth team is "optimizing" pages, flows, and creative every week. But without a measurement baseline, you can't tell the difference between a win and noise. Your competitors can.

This isn't about A/B tests. It's about never wasting another dollar or another quarter guessing.

What if every growth decision came with proof before you spent the budget?

BUILT TO PROVE, NOT TO GUESS

A system. Not a leap of faith.

Every engagement starts with measurement and ends with proof. Here's how the 90-Day Sprint works.

01

Diagnose

Where is revenue leaking? Where are assumptions hiding? We audit your analytics, your funnel, your customer journey, and your current testing gaps to build a prioritized map of what to prove first.

02

Architect

We design and implement the experimentation infrastructure: hypotheses ranked by revenue impact, measurement baselines established, and a testing roadmap your team can execute and scale.

03

Compound

Winners scale. Losers die with data, not opinions. Every result feeds the next hypothesis. You walk away with a system that compounds learning, not a report that collects dust.

YOUR GUIDE

I've watched 200+ DTC brands hit this exact wall.

Aaron — Founder of Megamize

Five years running experimentation programs that generated eight figures in incremental revenue across multi-brand portfolios. Thousands of tests. Dozens of verticals. The pattern is always the same: smart teams spending aggressively with no system to prove what's actually working.

They don't need more tools. They don't need another agency. They need architecture.

“The brands that win aren't guessing louder. They're proving faster.”

THE 90-DAY SPRINT

A functioning growth system in 90 days. Not a retainer. Not a report.

Most agencies sell time. We sell a defined outcome. In 90 days you walk away with:

Day 1–14

Full Diagnostic

Funnel audit, data audit, blind spot map. You see exactly where revenue is leaking.

Day 15–45

Architecture Built

Testing infrastructure in place, measurement baselines set, first hypotheses prioritized by revenue impact.

Day 46–75

First Tests Run

Real data. Real winners. Real losers killed with evidence.

Day 76–90

System Handoff

Your team owns a compounding growth engine. Not a deck. A system.

THE PROOF

What happens when you stop guessing.

A DTC wellness brand discovered 40% of their ad spend was driving zero measurable conversion lift. Within 60 days, they reallocated to proven channels and increased revenue per visitor by 22%.

A pet health subscription brand was "optimizing" their checkout flow quarterly with no baseline. After building measurement infrastructure, they identified three friction points worth $1.2M in annual leaked revenue.

A telehealth company was spending $2M annually on paid acquisition with no visibility into which landing pages were converting patients vs. collecting clicks. Within 90 days, they cut waste by 30% and doubled qualified sign-ups.

THE OUTCOME

What changes when the system is running.

Every growth decision backed by evidence.

No more gut calls on landing pages, ad spend, or pricing. You know what works because you proved it.

A testing system that compounds.

Every test feeds the next hypothesis. Wins scale. Losses teach. Your growth engine gets smarter every quarter.

Revenue you can prove.

Walk into any board meeting with data that ties experiments directly to revenue impact. No more storytelling. Just numbers.

A team that thinks differently.

Your people stop debating opinions and start running experiments. The culture shifts from "I think" to "we proved."

START HERE

We don't ask you to commit before you see the gaps.

The diagnostic takes 5 minutes. You'll see exactly where your growth program stands and where revenue is leaking. If there's nothing to fix, we'll tell you.

See the 90-Day Sprint