CASE STUDIES

From zero to compounding.

How DTC health and wellness brands built experimentation programs that pay for themselves.

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$45M wellness brand

From no testing to $1.2M in proven revenue impact in 90 days.

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$22M supplement brand

Built experimentation infrastructure that identified 40% wasted ad spend.

Coming Soon

$68M pet health brand

Subscription churn reduced 19% through systematic testing architecture.

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