The FTC Is Coming For Unsubstantiated Claims — Including Yours

Supplement advertising is under unprecedented regulatory scrutiny. Your growth team is writing claims faster than your compliance team can review them. That gap is a ticking liability.

Subscription Fatigue Is Your Category's Silent Killer

Consumers are drowning in supplement subscriptions. The average health-conscious consumer has tried 3-4 brands in the last year. Your retention isn't about product quality — it's about perceived necessity architecture.

Influencer Credibility Is Collapsing Across The Category

Consumers are increasingly skeptical of paid supplement endorsements. The trust transfer from influencer to brand is weakening, and your CAC reflects it.

FDA DSHEA compliance and FTC advertising claim substantiation

Third-party testing economics (NSF, USP, Informed Sport certification)

Subscription architecture optimization and perceived necessity engineering

Clinical study ROI modeling and transparency-driven conversion

Practitioner channel strategy and B2B2C distribution architecture

Claim Compliance Scorecard: Is Your Ad Copy FTC-Ready?

The FTC has sent more warning letters to supplement brands this year than any year prior. This scorecard tells you whether your active campaigns are next.

The Third-Party Testing ROI Calculator

NSF. USP. Informed Sport. Third-party testing costs $50K–$500K. This calculator shows you exactly when it pays for itself.

Why Supplement Subscriptions Die at Month 3 — And the Architecture That Prevents It

Your subscribers aren't leaving because of your product. They're leaving because the novelty wore off and the necessity was never architected.