Pet Health & Wellness

Subscription Churn Is Your Existential Threat.

Turn It Into Your Competitive Advantage.

We help pet health brands at every stage build retention-first growth architecture — because the brands that win don't just acquire customers, they keep them.

Your Reality

The Problem With Most Growth Teams.

You're Scaling Channels But Fragmenting Trust

Chewy tells one story. Your DTC tells another. Your vet partners hear a third. Every inconsistency erodes the trust pet parents demand.

Acquisition Cash Is Burning Without Love

CAC is climbing, LTV is uncertain, and 40% of subscribers cancel within 60 days. Your growth team is optimizing for cheaper customers, not better ones.

Vet Credibility Is Your Moat — And It's Leaking

Your growth team doesn't talk to vets. Your influencers amplify claims you haven't verified. Clinical credibility is everything in pet health, and it's eroding.

Deep Specialization

What We Know About Pet Health DTC.

Subscription economics — LTV:CAC, 30/60/90-day churn cliff analysis

Vet endorsement dynamics and AAFCO claims compliance

Multi-channel cohort analysis (Chewy vs. DTC vs. vet channel LTV)

Retention-first experimentation (reorder rate, NPS, clinical trust)

Telehealth integration and embedded vet credibility

Who We Help

The Operators We Work With.

The CMO
Emerging Telehealth Brands

Goal: Proving LTV:CAC before scaling acquisition

The VP Growth
Scaling DTC Leaders

Goal: Keeping churn flat while acquisition grows

The Chief Vet Officer
Clinical Operators

Goal: Scaling clinical credibility alongside DTC channels

Resources

Strategic Resources.

Diagnostics, frameworks, and playbooks built for pet health dtc operators.

Framework

The Vet Credibility Compound: Turn Clinical Authority Into Acquisition Leverage

Your growth team doesn't talk to vets. Your influencers amplify claims you haven't verified. Here's how to make clinical credibility your cheapest acquisition channel.

Download
Diagnostic

Is Your Brand Story Fragmented Across Channels?

Your DTC site says one thing. Your Amazon listing says another. Your vet channel says a third. This diagnostic finds every fracture point.

Download
Playbook

40% Month-2 Churn? The 3 Architectures That Fix It

Your subscribers aren't leaving because of your product. They're leaving because of when you ask them to believe.

Download
Our Approach

Three Phases to Profitable Growth.

A systematic architecture that transforms experimentation from an activity into a strategic asset.

01

Audit

We map every experiment against strategic priorities, margin targets, and brand equity. Nothing runs without a reason.

02

Architect

We design an experimentation roadmap that drives profit, not activity. Every test has a strategic hypothesis tied to business outcomes.

03

Accelerate

We embed with your team to execute, measure, and scale what works. Profit-validated growth, compounding quarter over quarter.

Get Started

Keep them because you're the right choice, not because they forgot to cancel.

Get a strategic diagnostic built for pet health dtc operators. We'll audit your experimentation program and show you where the leverage is.